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Media shapes our lives.  Whether you realize it or not, you could probably recall where you were watching or reading during coverage of events such as 9/11, Hurricane Katrina, the 2011 death of Osama Bin Laden, Michael Phelps record-breaking Olympic performance in 2008 or the death of pop icons Michael Jackson or Whitney Houston.  It has a way of bringing people together.

Now it’s not just news events; it’s sports, it’s reality television, it’s the latest network or cable drama or comedy, or breaking news story.  Media – broadcast, print and digital – has a way of bonding lives together.  This is why it is so influential and why I love it so.

So that is the purpose of this blog.  To examine the media industry as we know it today and as we will know it in coming years.  To give you an inside peek at how this world lives and dies by numbers: no longer by just the highest ratings or readership, but now also by Twitter followers and Facebook fans.  Engagement is no longer measured by how many bodies sit in front of a screen or with a newspaper, it’s measured by how much Internet traffic, status updates and retweets there are.

So, welcome.  I hope this is as invigorating for you as it is for me.  Because we hold the keys to media as we know it.

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