Orange is the new “Today”

Morning television is a die-hard world of politics, money and ratings.  After celebrating its first full year at No. 1, ABC’s “Good Morning America,” longtime morning leader “Today” had finally grown looking up at its younger counterpart.

NBC execs hope “Today’s” new set, new logo and new face will help it reclaim the spot it had once known, in an age where viewers are opting for their smartphone before the remote control when they wake up.

For those “Today”-lovers that left, however, it’s the content — not the packaging — that will get them back.

MV5BMTM0MTc0Njk2OF5BMl5BanBnXkFtZTcwMTIxMTAzNQ@@._V1_SY317_CR11,0,214,317_Former “TRL” face and current host of the ever-popular “The Voice”, Carson Daly, will anchor the “Orange Room,” “Today’s” effort to intersect internet and television.  Daly will be regular, sometimes remote from L.A., updating anchors on what viewers are saying online.

Lead set designer Jeremy Conway did a fantastic job.  The set has a more modern look to it and feels as if the “Today” cast were in an real living room.

For more on this story, here’s a great story from Brian Stelter of the New York Times. You can also see more of the renovated Studio 1A here.

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